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A guide you can try

Sales

Earn trust before you pitch

From Alex Hormozi · How I Would Build a $10M Service Business (If I Had to Start Over)

What you'll be able to do

Run a sales conversation that unsells what the customer doesn't need, prescribes what they do need, and closes on the card on file.

The idea

The menu process for sales: step one is to unsell what the customer doesn't need to gain trust, and step two is to prescribe what the customer does need.

Try an example

Make a simple answer more interesting.

Start with “I like hiking.” Add one true detail and a natural question, and leave with an answer in your own words. It takes about a minute and needs no account.

Example lessonIllustrative content

Make introductions more interesting.

Write a short introduction you can edit and use. Start with something true, add one detail, and invite a response.

3 short steps · you write every word

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The payoff

Find something useful. Learn how to do it.

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Browse guides drawn from creators and practitioners. Follow youtube channels, podcasts and rss feeds, instagram accounts, public subreddits and stocktwits accounts. TikTok videos can be analyzed individually; following TikTok accounts isn't available yet. Any other public web page can be saved and read privately with Personal.

Understand how it works

Each guide says what the idea is, who said it and where, and when it applies. The evidence stays attached, so you can judge it yourself.

Follow clear steps

When an idea is specific enough, it becomes steps you can follow, and a record of whether you followed them.

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Follow the creators and feeds you already trust. NuthinButta reads across them and keeps what's relevant to you. TikTok videos can be analyzed individually; following TikTok accounts isn't available yet. Any other public web page can be saved and read privately with Personal.

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The resultWhat
matters

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Evidence attached

Know who said it and why you're seeing it

Every useful item stays connected to the original creator, exact source evidence, and the interests that matched it.

CreatorEvidenceYour match

What they communicated

Source truth

Why it reached you

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